Designing modern fashion around women who carry concealed.
Getting dressed for work should feel effortless. For women who carry concealed, it rarely does.
I know because I’ve lived the workarounds, the alterations, and the compromises.
Over the years, one thing has remained constant: limited clothing options for women who carry concealed.
That’s why I started LEO 97.
To bring women who carry concealed and fashion designers into the same conversation.
The more we learn from each other, the more we shape what comes next.
Women who carry concealed
are trying to make fashion work.
It’s not working.
Can fashion itself be designed differently for us?
Fashion.
Concealment.
Designed together.
A blazer that closes properly.
Pockets that work.
Pants and denim built around how you carry.
That’s the future I’m working toward.
I recently came across the story of three sisters in Dallas who helped change maternity fashion in the 1930s.
When Elsie Frankfurt saw her pregnant sister Edna struggling to find clothing that suited her personal style and changing body, she decided to do something about it.
She redesigned one of Edna’s suits.
That one suit became the beginning of Page Boy, a maternity fashion company Elsie and Edna founded in 1937.
Together, they helped show that maternity clothing could be both functional and fashionable. Women no longer had to hide their changing body beneath loose, shapeless clothing. They could continue to dress in a way that felt like themselves.
After years of adapting my own wardrobe around carrying concealed, I see the same possibility they saw.
A Different Question
Carrying concealed is the intersection of clothing, personal style, body shape, and concealment.
What happens when a fashion designer understands the concealed carry community before putting pencil to paper?
If you’re a designer or fashion brand interested in being part of this conversation, I’d like to connect.
tina@leo97.comLEO 97 is named in honor of Marie Owens, Badge #97, one of America’s first female law enforcement officers with arrest authority.
At a time when few women were given that opportunity, she stepped forward and redefined what was possible for women in law enforcement.
That spirit is the foundation of LEO 97, a brand built to honor those who led first, and to serve those who lead now.
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